Fury Extended
Brand System
- Category Graphic Design - Brand Identity
- Client Mr. Dubois
- Start Date 20 April 2025
- Handover 25 June 2025
Expanding brand presence across all touchpoints
Building on the foundation of Fury Company's core brand identity, we developed an extended branding system for Mr. Dubois that ensures consistent brand application across all marketing and communication channels. This comprehensive project included creating detailed brand guidelines that document logo usage, color specifications, typography rules, and spacing requirements to maintain brand integrity as the company grows. We designed a full suite of marketing materials including presentation templates, email signatures, social media graphics templates, and promotional materials that all work together cohesively. The extended stationery system includes specialized items like folders, notepads, stamps, and labels that reinforce the brand in everyday business operations. We also created signage designs for office spaces and trade show booths, ensuring the Fury brand makes a strong impression in physical environments. Each element was carefully crafted to maintain the bold, energetic character of the original brand while adapting to different formats and use cases. The system is flexible enough to accommodate future growth while maintaining strict brand consistency.
- + Brand Guidelines Manual
- + Marketing Material Templates
- + Extended Stationery Items
- + Signage & Environmental Design
- + Social Media Templates
- + Presentation Systems
Visual and typograpy hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.
- regular This is text message
- Medium Medium typography
- SemiBold Just Amazing
- Blod Awesome
