Frozen Chicken
Packaging
- Category Graphic Design - Food Package
- Client Par Sefid Simorgh Factory
- Start Date 20 April 2025
- Handover 25 June 2025
Food packaging that preserves quality
We designed industrial-grade frozen chicken packaging for Par Sefid Simorgh Factory that meets strict food safety standards while maintaining strong brand presence in retail environments. The packaging features a multi-layer barrier film that prevents freezer burn and maintains product freshness throughout the cold chain distribution process. We created a clean, modern design with high-quality product photography that showcases the chicken cuts clearly, helping customers make informed purchasing decisions. The packaging includes comprehensive nutritional information, cooking instructions, and storage guidelines in both Persian and English to serve diverse customer bases. We developed a color-coding system where different chicken products use distinct accent colors while maintaining consistent brand identity through the Par Sefid Simorgh logo and typography. Each package features a tamper-evident seal and batch tracking information that ensures product traceability and builds consumer trust. The design incorporates food safety certifications and halal certification logos prominently displayed to meet regulatory requirements and customer expectations.
- + Multi-Layer Barrier Film
- + High-Quality Product Photography
- + Color-Coded Product System
- + Tamper-Evident Seals
- + Halal Certification Display
- + Bilingual Information
Visual and typograpy hierarchy
Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.
- regular This is text message
- Medium Medium typography
- SemiBold Just Amazing
- Blod Awesome
